Jin Seongchin Cho

'Go Yellow, Go Green' & 'Bong Bong'

Jin (Seongchin) Cho

Relationships/Community

Identity

Environment

Branding/Design/Typography

‘Go yellow, Go green’ campaign is a virtual campaign design based on the assumption that IKEA would have produced eco-friendly furniture when it collaborated with the Greenpeace environmental organization.

‘Bong Bong’ is new boba tea brand created by Jin’s own typeface which is based Korean character ‘Hangeul’. It emphasizes the beauty of circles and curves based on the traditional Hangeul form.