Monica Jimenez Sablich
This project is the culmination of my time at the VCU Graphic Design program. It focuses on researching and understanding the letterform in the popular urban graphic expressions of Peru, my home country, in order to understand an essential part of the construction of our national graphic identity.
During my research, I have come to understand the difference between styles, means of production, and desired graphic outcomes. I have seen how the combination of all these elements becomes a cultural melting pot that is genuinely representative of Peruvian identity and history. The letterform is the protagonist of this work, and I see it as a cultural signifier. Through workshops with the Peruvian Design group "Carga Máxima", I studied the different letter shapes and styles, but also the history and uses.