“Fentanyl overdoses have become the leading cause of death among US adults ages 18-45. More than COVID-19, car accidents, cancer, and suicide.”
After seeing countless headlines like this in the news about the worsening drug overdose crisis, I began to wonder where a response was. Buried within the depths of their website, I came across the CDC’s educational campaign, “Stop Overdose.” The site contains important facts, signs, and steps to take regarding drug overdose, but the message ends there. Using my interests in design and advertising, I wanted to use this information to create messaging for the CDC that would spread awareness of the overdose crisis in a more visually engaging way.
“Easy Pills to Swallow'' is a campaign designed for the CDC that combines the language of harm reduction policy with visual metaphor to get young adults to employ safe practices surrounding drug use.