This online exhibition is open 24/7, where you are in the world ︎ This online exhibition is open 24/7, wherever you are in the world ︎ This online exhibition is open 24/7, wherever you are in the world ︎ 

AMANDA O’CONNELL

Dumb Blonde Salon︎


The Dumb Blonde stereotype is outdated, oppressive, and sexist. Stereotypes impact everyone, and whether that impact is admitted to or not we all suffer from them. I’ve learned that there is a great power that comes with the awareness of inherent biases. I consider that to be the beauty of stereotypes. By making yourself aware of the power that they can hold, you also have the power to change already established perceptions.

I have a vested interest in recontextualizing stereotypes. They hold great power and I believe that they can be used to change perspectives. Hair salons historically hold a great amount of precedence because of their ability to unify and divide communities.

The bottom line is:
Just like the stereotype of the dumb blonde, I want to recontextualize the meaning of a hair salon as one of ultimate inclusivity and complete community.

amandaoconnell.com
amaoconnell@gmail.com

This online exhibition is open 24/7, where you are in the world ︎ This online exhibition is open 24/7, wherever you are in the world ︎ This online exhibition is open 24/7, wherever you are in the world ︎